“Chris is a dynamic go-getter. Set her a target and she will overshoot the mark aiming higher than the original task. Left to her own devices and she is a self-motivated, highly focussed achiever. Overlook Chris and your competitor who doesn't would definitely have the edge.”  Narell Brown , Managing Director , Jaybees Entertainment


“A more creative and positive individual is not easy to find. Chris and I have worked on events, ideas and swapped creative thoughts over a number of years and I hold her in very high regard, not only as an event producer but as an honest and open person. If creativity, attention to detail and honesty is your brief you need to work with Chris Keeble. I will be.

Gary Daly , General Manager Sales , Luna Park Sydney

 Chris Keeble – Fish out a Water Productions - Creative Director, Lateral Thinker, Team Collaborator .

Entertainment and Marketing


Chris has worked in the club Industry for 30 plus years in the following areas; Entertainment, Marketing, Promotions and brand positioning.

Entertainment and Marketing/Brand strategist – BA Theatre, Theory and Practice, BA - Marketing, Events Management. Journalism and social platform content producer.  Writer, Producer, venue management and promoter: Currently CMAA Membership and Sponsorship Manager

My business Fish out a Water Productions fosters and grows creative business ideas. Having started in 2000 I have created a variety of projects from art exhibitions to NRL Rugby League Matches.

Im also a promoter and brand strategist

This story can start as a Nepean High drop out at 14. Starting my working life as a hairdresser and quickly advancing through the ranks to become a TAFE teacher and Trichologist. Some work with local theatre companies led and inspired me to enrol as a mature age student at UWS to study the arts. I completed my BA with a triple major in Theatre, Theory and Practice, Marketing and Multimedia. With two young children, a full-time job and mortgage I completed the degree with distinction. Thankfully a supportive husband helped make this possible. On graduation, I managed a theatre, curated art exhibitions, produced various productions, worked in the corporate sector in business development, marketing and sponsorship. I now write and produce productions I’ve called ‘The Rockumentary Series’, like a live documentary on stage, scripted story, musicians performing, imagery and footage. Also, another project I hope to launch is titled ‘The Independents’ a new platform for Australian Original Singer Songwriters.

Collaboration is extremely important to me. Ideas are the most important thing in any business. Also, being surrounded by like minded people who share values is paramount. My strategy is very simple. I often come up with an idea. Then look to engage others to become involved, we share more ideas and grow concepts. It’s a unified effort. I also believe in a flat structure to any business and empower and encourage all those involved. The projects I do is the sum of many, not just one. My role becomes more mentor and director. It’s a real buzz seeing ideas grow and become reality.

Connecting with others happens organically for me. In regards to a music project I start with a Musical Director. He or she then recommends others for the various roles and the circle keeps growing. I often reach out to others via social media. I’m prolific on Facebook and this platform has enriched my life and business so much. It’s a positive for me.

‘Lead from where you stand’. I never try to be a boss a such. I’m a leader and an influencer, but the real trick is just being good at what you are good at and allowing others to be good at what they are good at. Joining forces without ego creates the most powerful outcomes and results.

I see some big changes in the entertainment landscape. Particularly for the age demographic I tend to cater for. They are growing older and therefore behaving differently which effects the business. This can be an opportunity also, as Leonard Cohen said “There’s a crack in everything, that’s how the light gets in!”. I’m embarking on some new challenges and also to change my business strategy.

One new venture I’ve started is to focus on my other passion of riding motorbikes, travelling, blogging, vlogging and meeting people. I like to dig a bit deeper into peoples lives and write, tell their stories. People and places are fascinating. This is now my artform that fills the need and a creative passion. My muse perhaps is my Indian Motorbike and a new venture title “The Aussie & The Indian”. Plus now being a grandmother has given me a new perspective.

Id like to live my legacy.

For myself, my daughters and my granddaughters.

2013 chris keeble - fish out a water productions. ckck